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In an era defined by rapid technological advancements and paradigm shifts, businesses face an ever-increasing imperative to adapt or risk fading into irrelevance. The emergence of Web3, a decentralised and user-centric paradigm, marks another crucial juncture in the evolution of the digital landscape. It presents businesses with both unprecedented challenges and unparalleled opportunities.

In this groundbreaking book, “Risking Irrelevance: Why Businesses Cannot Ignore Web3,” Alex Pryor delivers a compelling exploration of the transformative potential of Web3 and its implications for businesses across industries. Pryor, a visionary thought leader in the realm of decentralised technologies and beyond offers a roadmap for navigating the complex terrain of Web3, guiding businesses toward embracing this new paradigm rather than ignoring or underestimating its significance.

Nitin Kumar – Co-founder of zblocks

Globally recognised innovator & thought leader